Breaking into the e-commerce market with success is becoming increasingly difficult. There is no universal formula that would guarantee you'll succeed - but there are some methods that can bring you closer to it. Discover some strategies worth testing!You've put up an online shop, invested in search engine optimization and marketing, and developed social media channels, but the sales continue to stand still? It's not uncommon these days for new brands to experience this kind of difficulty when entering the market. In most cases, the reason is simple - the e-commerce sector is too saturated, and standing out with your offer is extremely difficult, particularly in the beauty or clothing industry. But it's not a mission impossible! If you're familiar with the most recent trends in the make up & skincare industry and the evolving expectations of your clients, you can make it to the top.
What do the clients value the most?
In recent years, global tendencies have shifted towards responsible consumption. To make it on the market today, you have to know the new rules of the game. What will your customers appreciate?
- transparency - the more information you share with your public, the better. The customers want to know whether the ingredients of your cosmetic products come from ethical and sustainable sources. Give them more details on the production process, introduce them to your teams, and share your approach towards animal testing.
- personalization - the most innovative skincare companies nowadays offer the personalized products adjusted to the customer's needs. Use the personal data they've agreed to share in order to perfect your algorithms and suggest the most suitable products for them. Many companies offer exclusive offers on personalized formulas prepared by order. It's a sustainable and personal approach that may make your brand stand out!
- sustainability - show your customers that you care about the environment by avoiding animal testing and using biodegradable ingredients and packaging.
How to make your online cosmetics shop competitive?
The design of your online store is very significant when it comes to sales. If its architecture and interface are not intuitive, the customer may abandon the cart and never come back again. To avoid that, pay attention to:
- UX - cooperate with the user experience designer to understand how the users navigate through your online store and adjust its design to their needs.
- localization - if you're entering the international markets, make sure to adjust your store to their standards by localizing the copy, photos, and website structure. Don't rely on automatic translation - create dedicated content for each market.
- shipping options - if you sell internationally, make sure to display the shipping costs and the additional duties with the customs.
- instant access to the personal account - managing the purchase history and returns is easier, if the customer can use the personal account. You can encounter this solution in many online beauty shops, like, for instance, Roxie Cosmetics.
To make your personal care products sell even better, consider offering the new clients a free gift. It can be some additional cream, mascara, or other makeup product, but also a discount code that expires soon!
